Fact or Fiction: All straightening systems, including the Brazilian, are alike.
Keratin Complex Smoothing Therapy by Coppola works differently from traditional chemical straightening systems--including Brazilian straighteners--and its competitors.
Traditional straighteners (thio or lye based) change the chemical bonds of the hair. Keratin Complex Smoothing Therapy by Coppola does not alter the bonds. Instead, this system conditions the hair while adding shine and increasing manageability by infusing natural keratin deep into the cuticle of the hair shaft. As a result, each strand is keratin buffered by this unique, patent-pending process. Natural keratin is restored and hair is rejuvenated.
Fact or Fiction: All smoothing treatments produce the same results. Fiction Unlike other smoothing treatments, Keratin Complex Smoothing Therapy by Coppola eliminates up to 95% of frizz and curl for up to three months. It is also safe to use on all hair types, including color-treated hair. Another benefit of the Keratin Complex Smoothing System is that it reduces drying and styling time. Hair that previously took 40 minutes to blow dry may only take five-to-eight minutes after the treatment.
Fact or Fiction: Anyone can perform a smoothing treatment just follow the instructions. Fiction
Keratin Complex Smoothing Therapy by Coppola requires every salon and stylist administering the treatment be trained and accredited prior to use. This ensures consistently beautiful results and optimal quality to all salon clients. It also guarantees that salon professionals assess the hair prior to treatment and recommend the appropriate service based on the desired results.
Keratin Complex Treatment…............... $350+
Keratin Express Treatment…................. $150+
Infusion Treatment................................ $50+